Entrepreneur Storytime | I Increased My Business Sales WITHOUT New Clients
Listennn, 2022 was a crazy year of experimenting in my business.
I ditched all my business mentors, walked away from masterminds, and tested out new strategies and it all paid off.
Last year when I decided to leave Instagram marketing on read, every business mentor thought I was crazy.
Fellow entrepreneurs told me it wasn't possible to sustain an online business without a social media presence. I got the same questions over and over again:
How will you generate leads?
Or get sales?
Or showcase your authority?
And lucky for me, I had an answer.
You see, I had been reading Tim Ferris' The 4-Hour Work Week for the fifty-eleventh time.
And one of the stories Tim shares in the book is about how he applied Pareto's Principle to his business to maximize sales and trim the fat. So I decided to do the same.
Now in case you're not familiar, Pareto's Principle, also known as the 80/20 rule, states that 80% of results come from 20% of the effort.
From a business aspect, that means that 80% of your sales come from 20% of your customers, products, or activities.
So I conducted a business analysis and identified the top 20% of clients and focused on serving them in a greater capacity, which drastically boosted my business revenue for last year.
In this video, I share more about why I stopped using Instagram and Facebook for business and how I applied the 80/20 rule to boost my sales in 2022.
Here's what I learned …
By identifying my top 20% of clientele and their needs I discovered new opportunities to connect on a deeper level with existing clients and I created a new full-service launch service.
And going into this year I decided to focus on other areas of my business where I can also apply the 80/20 rule.
Now I want to challenge you to do the same. Identify the high-performing areas in your business and focus more resources and I bet you will significantly improve your sales results.
If you have any questions or need additional guidance, hit reply to this email.