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How to Set Up Abandoned Cart Email in Kajabi

In today's digital age, e-commerce has become an integral part of the business world. Online shopping is more accessible than ever, but it comes with its own set of challenges. One common problem that online store owners face is cart abandonment. Fortunately, Kajabi, a versatile online platform, provides a solution for this issue. In this article, we'll walk you through the process of setting up abandoned cart emails in Kajabi, helping you recover potentially lost sales and boost your revenue.


Cart abandonment refers to the situation when a potential customer adds products to their online shopping cart but leaves the website without completing the purchase. It's a common occurrence in e-commerce and can be frustrating for online store owners. However, with the right tools and strategies, you can recover some of these lost sales, and one such tool is Kajabi.

Why Abandoned Cart Emails Matter

Recovering Lost Sales

Abandoned cart emails are automated messages sent to customers who have added items to their cart but haven't completed the purchase. These emails serve as gentle reminders, enticing customers to return to your site and complete their purchase. They have proven to be highly effective in recovering potentially lost sales.

Building Customer Relationships

Beyond recovering sales, abandoned cart emails also provide an opportunity to build stronger customer relationships. By sending personalized and engaging emails, you can demonstrate your commitment to customer satisfaction and potentially turn one-time shoppers into loyal customers.

Getting Started with Kajabi

Before you can set up abandoned cart emails in Kajabi, you need to create an account and log in. Once you're in, you can start by adding your products to the platform.

Creating a Product in Kajabi

To set up abandoned cart emails, you'll first need to create and configure your products in Kajabi. Here's how you can do it:

  1. Adding Your Products: Go to your Kajabi dashboard and navigate to the "Products" section. Click on "Add a Product" and follow the prompts to enter product details, including name, description, and images.

  2. Setting Up Pricing and Payment Options: Specify the pricing for your products and configure payment options. Kajabi offers various payment gateways, making it easy for customers to make purchases.

With your products set up, you're ready to move on to configuring abandoned cart emails.

Configuring Abandoned Cart Emails

Kajabi makes it straightforward to enable abandoned cart email functionality. Follow these steps to get started:

  1. Enabling Abandoned Cart Email Functionality: In your Kajabi dashboard, go to "Settings" and select "Email Settings." Enable the abandoned cart email feature.

  2. Customizing Email Templates: Kajabi provides customizable email templates that you can tailor to match your brand's voice and style. Make sure your email templates are engaging and persuasive.

Setting Up Email Triggers

For your abandoned cart email campaign to be effective, you need to define when these emails should be sent and under what conditions. Here's how you can set up email triggers:

  1. Define Abandonment Criteria: Determine how much time should pass before a cart is considered abandoned. Typically, this is within 1 to 24 hours.

  2. Scheduling Email Delivery: Schedule the timing of your abandoned cart emails. Sending the first email within a few hours of abandonment can be effective, followed by additional reminders if needed.

Crafting Compelling Abandoned Cart Emails

The success of your abandoned cart email campaign hinges on the quality of your emails. Consider the following tips when crafting your emails:

  • Engaging Subject Lines: Grab the recipient's attention with a catchy subject line that piques their interest.

  • Persuasive Copywriting: Use persuasive language to remind customers of the value of their abandoned items and the benefits of completing their purchase.

Testing and Previewing Emails

Before launching your campaign, it's essential to test and preview your abandoned cart emails. Ensure that they display correctly and are free from any errors.

Launching Your Abandoned Cart Email Campaign

Once you've configured everything, it's time to launch your abandoned cart email campaign. Monitor the results closely and be prepared to make adjustments based on customer responses.


Abandoned cart emails are a powerful tool for online store owners to recover lost sales and build better customer relationships. By following the steps outlined in this guide and implementing best practices, you can make the most of Kajabi's capabilities in setting up effective abandoned cart email campaigns.

Frequently Asked Questions

1. What is cart abandonment?

Cart abandonment occurs when a customer adds products to their online shopping cart but leaves the website without completing the purchase.

2. How can Kajabi help with cart abandonment?

Kajabi allows you to set up abandoned cart email campaigns, helping you recover potentially lost sales by sending automated reminders to customers.

3. What makes an effective abandoned cart email?

An effective abandoned cart email is personalized, engaging, and includes incentives to encourage customers to return and complete their purchase.

4. Can I automate my abandoned cart email campaign in Kajabi?

Yes, Kajabi provides automation tools to schedule and send abandoned cart emails automatically.

5. Are there any additional tools or integrations that can enhance my cart abandonment strategy?

Kajabi offers integrations with various marketing tools and platforms to further enhance your cart abandonment strategy.

Incorporating abandoned cart emails into your e-commerce strategy can significantly impact your bottom line. By following these steps and best practices, you can set up an effective abandoned cart email campaign in Kajabi, ultimately boosting your sales and improving customer relationships.


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