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How to Set Up Teachable's New Abandoned Cart Email

In today's digital age, e-learning platforms have become increasingly popular. Whether you are an educator or a business owner, creating and selling courses online has never been easier. Teachable is one such platform that allows you to create and sell courses seamlessly. To enhance your revenue and customer engagement, it's crucial to employ strategies like setting up abandoned cart emails. In this article, we will walk you through the steps to set up Teachable's abandoned cart email feature effectively.

Understanding the Importance of Abandoned Cart Emails

Before diving into the setup process, let's understand why abandoned cart emails are vital for your online course business.

Recover Lost Revenue

When potential customers add courses to their cart but leave your website without completing the purchase, you miss out on revenue. Abandoned cart emails serve as gentle reminders and incentives for them to return and complete their purchase.

Personalized Customer Experience

Sending targeted emails with reminders and offers tailored to the specific courses in a user's cart creates a personalized experience, increasing the likelihood of conversion.

Data-Driven Insights

Through abandoned cart emails, you can gather valuable data about user behavior. This information can help you refine your marketing strategies and improve the overall user experience on your Teachable site.

Setting Up Abandoned Cart Emails on Teachable

Now that we've highlighted the importance of abandoned cart emails let's get into the nitty-gritty of setting it up on Teachable. Watch the video below for a step-by-step tutorial about how to turn on and off abandoned cart emails in your Teachable school and how to customize your email.

Enabling Abandoned Cart Emails

  1. Log in to your Teachable admin account.

  2. From your admin dashboard, navigate to the "Emails" tab.

  3. Then click on the "Abandoned Cart" tab.

  4. From the "Abandoned Cart" tab toggle the switch to enable abandoned cart emails.

Configuring Email Settings

If you have a Teachable Pro plan or higher you have the added benefit to customize your abandoned cart email. Once you have enabled abandoned cart emails in your Teachable school:

  1. On the Email > Abandoned Cart page, under Email Template, click on the Edit Template button.

  2. This will automatically redirect to Emails > Template Editor with the Abandoned Cart template selected.

  3. Make changes to the body text. CAUTION: Making changes to code inside the double braces {{ }} is not recommended.

  4. Click Save to keep your work for later revision, or click Publish to make your changes active.

  5. Optional: Click Preview to see how your email will appear to students.

Monitoring and Optimizing

Your job doesn't end once you've set up abandoned cart emails. Regularly monitor their effectiveness and make necessary adjustments.

Analyze Email Metrics

Keep an eye on open rates, click-through rates, and conversion rates. This data will help you refine your email strategy. Here's a breakdown on how Teachable defined each metric:

  • Total Emails Sent - total emails sent from time of enablement

  • Total Revenue Recovered - total revenue brought in from students returning to complete their purchase

  • Revenue Recovered This Month - revenue brought in from students returning to complete their purchase by current month

  • Email Clickthrough Rate - number of students who have clicked at least one link in the email

  • Email Conversion Rate - percentage of students who complete purchase through the link in the email


Setting up Teachable's abandoned cart email feature can significantly boost your course sales and provide a better user experience. By sending timely and engaging reminders, you'll not only recover lost revenue but also build stronger connections with your potential students.

Now, let's address some common questions regarding abandoned cart emails:


1. Are abandoned cart emails effective for all types of courses?

Abandoned cart emails can be effective for a wide range of courses, but their success depends on how well you craft the email content and incentives.

2. How can I track the performance of my abandoned cart emails?

Teachable provides email metrics that allow you to track open rates, click-through rates, and conversion rates. These insights will help you gauge the effectiveness of your emails.

3. What incentives can I offer in my abandoned cart emails?

Consider offering discounts, freebies, or access to exclusive content to entice users to complete their purchase.

4. Can I automate the abandoned cart email process?

Yes, Teachable's abandoned cart email feature is fully automated, saving you time and ensuring timely reminders to potential customers.

In conclusion, setting up abandoned cart emails on Teachable is a strategic move to increase course sales and engage potential students effectively. By following the steps outlined in this article and continuously optimizing your approach, you'll harness the power of this feature to its fullest potential.


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